Catalyse those who are built to last but meant to flex.
WAY is a strategy firm driven by curiosity and digital by default. We help businesses tap their full potential by continually moving from strategy to impact so they can be relevant tomorrow and create a future we want to live in.
A stable force to guide coherent decisions.
Strategic choice making succeeds when it can be evaluated against something stable—something that stays true over time and ultimately represents the core truth of a company. A shared purpose is the glue between your company and its customers. On top of activating purpose, we believe in creating desired futures and realistic ways to get there.
Leading by example →
“We believe in Doing Things — moving your body and having fun with friends.”
“Improving the health and happiness of the world.”
“Together we will make chocolate 100% slave free.”
“We’re in the business to save our home planet.”
“Create a better everyday life for the many people.”
Rethinking strategy—becoming fluid.
Most companies today happen to be confronted with fast-changing realities. That’s why we think of strategy and impact as a continuous, iterative cycle. We rigorously steal proven methods from design and software engineering that enable companies to move quickly and seamlessly between analysis, conception, testing, implementation, and validation.