Catalyse those who are built to last but meant to flex.

15:57 → Copenhagen, Local time

WAY Co-founder and CEO Seraina Silja Hürlimann
WAY Co-founder and CEO Simon Ammann

Silja and Simon — The founders of WAY

WAY is a strategy firm driven by curiosity and digital by default. We help businesses tap their full potential by continually moving from strategy to impact so they can be relevant tomorrow and create a future we want to live in.

A stable force to guide coherent decisions.

Strategic choice making succeeds when it can be evaluated against something stable—something that stays true over time and ultimately represents the core truth of a company. A shared purpose is the glue between your company and its customers. On top of activating purpose, we believe in creating desired futures and realistic ways to get there.

Leading by example →

Rethinking strategy—becoming fluid.

Most companies today happen to be confronted with fast-changing realities. That’s why we think of strategy and impact as a continuous, iterative cycle. We rigorously steal proven methods from design and software engineering that enable companies to move quickly and seamlessly between analysis, conception, testing, implementation, and validation.

We’re up for the challenge.

Everything starts with a dream — and a coffee.

Let’s launch into something great together. Meet one of our CEOs over a cup of (very decent) coffee. 30 minutes, no obligations.